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  1. #1
    Senior Member mr.jr's Avatar
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    Research firm recognizes you can't get honest answers from women focus groups

    The magazine "Fast Company" has an article on market research for products aimed at Mom's and finds that the normal woman focus group just leads to a hamster-fest of role playing. How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6 | Fast Company | Business + Innovation

    "The misguided conceptions of moms come from focus groups, which don't elicit the most honest responses from participants. "If you take eight moms who don't know each other, plop them down in this lab-rat like focus group facility, and ask them what are their challenges, they're going to sit up really tall and say they're a great mom," Wintsch says. Moms want to look like good moms in front of other moms, probably because of all the advertising out there depicting perfect moms."

    So, they drop the proper lab environment for research, and have an "innovation session" where the hamsters can feel comfortable discussing the problems in being a Mom.

    "We donít hold anything back. It's the raw, real ugly truth about being a mom," she says. Floor to ceiling banners on the walls project the "deepest, darkest secrets" of moms, such as pictures of stretch marks, quotes from mothers about they hate how the entire house looks like a preschool because of all the toys, or disheartening statistics like the one that a mom gets thanked once every 20 days, on average.

    "Several of our clients, mostly grown men, have been moved to tears in a lot of these sessions because they will come back and say, 'I didn't realize being a mother was so hard,'" says Wintsch.

    And now, gentlemen, brace yourselves for a couple of examples of the actual problems Moms have to face:

    Wintsch has moms use a "passion and pain research app" for 10 days. Any time during the week a user has a high "passion or pain point," she can send texts, pictures, or videos of the momentócould be a cereal box exploding all over the floor, or an unwieldy grocery cart too difficult to maneuver. That way, the research reflects the actual problems moms face in their daily lives.

    Hummm... "unwieldy grocery cart too difficult to maneuver"? Tell that to the guy who put a new roof on a house in 95 degree weather, or the chap who unloaded 120 pallets on his graveyard shift at the warehouse.

    The entitled attitude of women never ceases to amaze.

  2. #2
    Senior Member toolate's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    What? No mention of parking spaces far away from the mall entrance?

  3. #3
    Senior Member Isaiah4:1's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    I thought searching through 500 satellite channels to find Sesame Street would top the list.

  4. #4

    Re: Research firm recognizes you can't get honest answers from women focus groups

    Like my sig says, feminism really took off in the 1950s when women started complaining about how tough it was being a housewife married to a guy who survived Iwo Jima or Normandy.
    Feminists have to quote sometime in the 1950s as the Year Zero of female oppression. People would realise how nuts they are if they tried to claim being a housewife was worth than what guys were dealing with in 1942.

  5. #5
    Senior Member jso's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    amazing? not anymore.

    amusing? certainly.

  6. #6
    Super Moderator William Noy's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    Quote Originally Posted by mr.jr View Post
    "We don’t hold anything back. It's the raw, real ugly truth about being a mom," she says. Floor to ceiling banners on the walls project the "deepest, darkest secrets" of moms, such as pictures of stretch marks, quotes from mothers about they hate how the entire house looks like a preschool because of all the toys, or disheartening statistics like the one that a mom gets thanked once every 20 days, on average.

    Really? Thanked once every 20 days? That's awesome. How many of you men have ever been thanked for providing a place to live, keeping the lights on, and keeping the water running?


    Anyone?


    Quote Originally Posted by mr.jr View Post
    'I didn't realize being a mother was so hard,'" says Wintsch.

    Oh, stow it, Wintsch! Why don't you interview some single fathers before you conclude that the opinion that being a mother is hard has subjective merit?
    Luck is what happens when preparation meets opportunity. --Seneca

  7. #7
    Super Moderator Mr Wombat's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    So this company really listens to moms. Actively, sympathetically listens. That's wonderful. Moms have real problems, real concerns in their lives. Unloading honestly to these people, sometimes to the point of honest-to-God tears, helps them to:

    That tends to ease the tension, after which the executives work with the women to solve whatever problem the company needs to address, like the rebranding of a lagging product, for example.
    Rebrand a product! Shuffle the advertising around!

    Honest communication accomplishes so much.

  8. #8

    Re: Research firm recognizes you can't get honest answers from women focus groups

    "innovation session"
    Sounds like a session where they just make shit up for the drama. The old term for this, of course, was female conversation. I guess they rebranded it "innovation session" for marketing reasons.

  9. #9
    Senior Member Neo's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    Quote Originally Posted by mr.jr View Post

    [I]Wintsch has moms use a "passion and pain research app" for 10 days. Any time during the week a user has a high "passion or pain point," she can send texts, pictures, or videos of the moment—could be a cereal box exploding all over the floor, or an unwieldy grocery cart too difficult to maneuver. That way, the research reflects the actual problems moms face in their daily lives.


    It is no measure of health to be well adjusted to a profoundly sick society." - Jiddu Krishnamurti

  10. #10

    Re: Research firm recognizes you can't get honest answers from women focus groups

    Quote Originally Posted by mr.jr View Post
    The entitled attitude of women never ceases to amaze.
    I think it won't amaze me anymore; the limits are nowhere, as I've seen. What does continually surprise me is the wimpyness of some men:

    "Several of our clients, mostly grown men, have been moved to tears in a lot of these sessions because they will come back and say, 'I didn't realize being a mother was so hard,'" says Wintsch.
    "Oh god, the unwieldly grocery car, the cereal box all over the floor, the stretch marks.. It's just too much for me. *sniff* Now I understand why I earn all the money and deserve to get yelled at when I get home at the end of the day."

    The work a stay-at-home puts in taking care of her children is demonstrably more satisfying and less demanding than that which any full-time employee undergoes to support "his" family. Couple it with mental health problems caused by making idiotic decisions, and you do, perhaps, have yourself a difficult life, yes!
    And when her lips so sweetly move
    The soul such height attain,
    You're free, yet would no longer rove
    But lay you down in chains.

  11. #11
    Member SHADO's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    Bill Burr sums up how difficult the life of a SAHM can be,
    perfectly!

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  12. #12
    Senior Member Victor's Avatar
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    Quote Originally Posted by Coastal View Post
    Like my sig says, feminism really took off in the 1950s when women started complaining about how tough it was being a housewife married to a guy who survived Iwo Jima or Normandy.
    I want to keep hitting the 'like' button again and again for this one...
    Pain is unavoidable. Suffering is optional.

    "Love is for poets." -- Connor MacLeod of the Clan MacLeod

  13. #13
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    Re: Research firm recognizes you can't get honest answers from women focus groups

    Yeah... Those mom's have it so rough...


  14. #14
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    Re: Research firm recognizes you can't get honest answers from women focus groups



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