
Originally Posted by
sam luis obispo
It is not bullshit....it is big business.
For hundreds of years, Brazilian businessmen lamented "If only we could get those billions of Chinese to drink coffee instead of tea, we would be rich."
For decades, big businessmen lamented, "If only we could get millions of American men to be as vain as women, we would be rich."
Women spent millions on beauty products, but for most post-WWII men, all their grooming gear still fit in the little kit bag they were issued while in the service: A razor, shaving cream, a toothbrush, tooth paste, a comb, and a nail clipper. In the 1950s, a tube of Brylcream was added.
A big breakthrough was getting post 1970s men to buy hairspray, once long hair and a variety of hair styles became acceptable.
But nothing was a lucrative as the fitness industry Arnold Schwarzenegger inspired. A generation of WWII veterans who had jumped into Normandy, stormed Omaha Beach, or fought on Iwo Jima, and then came home to work physically demanding, blue collar jobs for the next 30 years had no reason to doubt their physicality.
Their sons and grandsons, however, their hands baby soft from from jerking off a pencil all day, or tapping away at keyboards in air conditioned offices were very susceptible. These were hands that did not swing hammers, turn wrenches, or pull rope. These were men who never staggered under a heavy back pack, dig a trench or a foxhole, run five miles in boots, or beat a diesel engine into submission.
These were the customers for every charlatan selling a gym membership, a diet plan, bath gel, expensive sneakers, or athletic clothing.
When you convince men that they must preen like peacocks to get female attention, you have tapped into a market that is willing to pay you anything. When men must become as decorative as women, they will spend like women.