What is your opinion on the matter? http://archive.is/zqnVQ
I wouldn't necessarily word it the way the op describes it, but he does have a point. The rationale behind it is of course that the consumer society will cater to the group that consumes the most unnecessary bullshit - whimmenz. As a result, many traditions have become an empty shell of their former glory and are almost entirely unrecognizable and ultimately are pretty much meaningless.
But is it "modern living" or a gynocentric agenda that has led us there? I'm leaning towards the former actually. Many rituals/traditions, however interesting, are based on superstition - something which has no place in the life of the homo economicus.