I've seen your "Lean In Together" ads.
The ads depict men, very wealthy men, promising to support women in the office and at home. The average NBA fan is a young man (45% of its fans are under 35). These men -- your fans, your customers -- are the reason you and all the athletes have jobs. Unlike Steph Curry and LeBron James (who earned $72M in 2014), and yourself, they are not wealthy. Some are struggling. And they wonder what campaign you have to support them? It's one thing that the NBA puts on a show in the local communities for the impoverished but this affects a small number and are typically photo-ops. Men are scratching their heads wondering -- we are the ones buying tickets to the game, we buy your merchandise, we watch the games on TV -- and where is your support for us? Instead, you are imposing a divisive pitch against your audience. It raises the question that if an organization can get away with this level of contempt for its customers then perhaps its because there are no other good options. It suggests your monopoly status over professional basketball is due for a review in the Capitol.
If anything your ads should be about humanitarianism and true equality for all- men supporting women and vice versa. Instead, you've chosen to insinuate that the very men who put the NBA in business, your fans, are actually persecuting women and somehow standing in their way. That the behavior of these men is what is keeping women from achieving their potential in the workplace, and shouldering women with unfair obligations around the home. If not, why would they need to do more in the workplace, or in the home? You've chosen to undercut your primary audience and run an advertising campaign that pits men against women, by handing over access to "your" audience to the biased perspective of a radical feminist.
David Stern may have been controversial for other reasons, but he was too shrewd to come under the spell of ideologies that are hostile to the fanbase; that abuse the goodwill of the viewing audience, and guilt-trip innocent men. Your support of "Lean In Together" raises questions about your judgment and your respect for the NBA fan base.