There is a reason for that.
The Powers That Be have made fortunes selling things
to ugly women so they will feel average,
average looking women who want to look attractive,
and attractive women to make them insecure enough to spend their money to keep looking attractive.
Fifty years ago, a man's grooming kit consisted of
- a safety razor, -
- a can of Barbasol shaving cream,
- a bottle of Aqua Velva after shave,
- a comb,
- a nail clipper, and
maybe
- a tube of Brill Cream
https://www.youtube.com/watch?v=XbqkGPYqcgc
How would the Powers That Be going to make any money out of such men?
- They were secure in their economic power: A man with a blue collar union job could support a family of 3-4, buy a house, buy a car.
- They were secure in their physicality: A man who drove a tank/tractor/18 wheeler/fork lift didn't worry about carbs or his deltoids.
- They were secure in their attractiveness to the opposite sex.
There was a conscious effort to get men, to spend like women.
The same year the Brylcreem advertisement came out, there was a conscious effort the capitalize on men's new long hair styles:
- The $2.00 haircut was replaced with the $10.00 hairstyling at a unisex salon decorated with ferns, complete with shampoo & blowdry.
- Men were told to buy blow dryers and hair spray.
- A half dozen inexpensive men's colognes at the local drug store were replaced by "men's fragrances" sections at the posh department store.
- Body building used to be a weird little cult.
The message was clear. Before western civilization peaked, a man had to be a sober, hard working Protector/Provider in order to rate a decent wife.
But many would profit from convincing women they should hold out for a man who had the body of Arnold Schwarzenegger, the persona of Alan Alda on MASH, and the looks of Warren Beatty.
The economic security of the average working man was undermined. Those good union jobs would be sent overseas, replaced with cubicle jobs the men had to compete for with women. If too many intact nuclear families were being created, they would be undermined by convincing women to adopt unrealistic standards. If men were too masculine, making them too independent, especially from Madison Avenue's advertisements, we will make them more feminine, especially in their spending habits.