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  1. #1
    Senior Member Unboxxed's Avatar
    Join Date
    Mar 2014

    Payless Shoes is my hero

    Gotta love it. Does my heart good.

    On network news tonight, they showed a story of how low-cost shoe brand Payless decided to mock the pretentious fashion industry and, by extension, American brand culture at large (er, women) by hyping their 20-dollar shoes as 600-dollar shoes made by Palessi, a fake brand name they made up, in a fake high-end store that they set up, and filmed the snobby fashionistas and the so-called "influencers" as they gushed over the quality of these expensive shoes, etc. And bought them.

    Payless even created a fake website in anticipation that anyone might Google the Palessi brand:

    Then, Payless told them the truth and filmed their reactions.

    The CEO of the advertising agency who was hired to do this pointed out, "The right cultural codes can completely transform the perceived value of just about anything."

    What a creative way to say people will pay for presentation and how it makes you feel about yourself. That dovetails with women's desires, doesn't it?

    Payless sold discount shoes at luxury prices — and it worked
    The two most important days in your life are the day you were born and the day you find out why. - Mark Twain

    The mass of men lead lives of quiet desperation.
    - Henry David Thoreau

    There are 10 types of people in the world - those who understand binary, and those who don't.

  2. #2
    Senior Member Ace Francis's Avatar
    Join Date
    Sep 2014

    Re: Payless Shoes is my hero

    Wow, they convinced people to pay $600 for $20 shoes! (Per the video. It's less than a minute so it will take no time to watch.).

    Goes to show what a con pricing can be, at times, in many areas.

    Buy smart or go home feeling like a SUCKER... In this information age, it's easier to do than say the '70s or even '80s!

  3. #3

    Re: Payless Shoes is my hero

    And here's the reason why I've to date never bought anything made by Apple...

    Don't. Pay. For. Brand. Names.
    Shame is a womans primary weapon. Watch for it, and call it out wherever you see it. Few women know how to handle a man immune to shame.

  4. #4
    Senior Member Aintdealingwithyoshit's Avatar
    Join Date
    Sep 2015

    Re: Payless Shoes is my hero

    Quote Originally Posted by AeternusDoleo View Post
    And here's the reason why I've to date never bought anything made by Apple...

    Don't. Pay. For. Brand. Names.
    Small caveat here, there is something to be said about brands in certain industries, e.g. gaming or supplements. The former in terms of quality games (cf. Rockstar (excluding online mode), CDPR, Larian), the latter in terms of actually containing what the label says, quality ingredients, fair prices etc.
    That said, this is more about determining whether something is "legit" so to say and obviously doesn't necessarily include premium prices as Apple does.

    Let's put it this way: brainless brand loyalty certainly won't pay off. And good brands can always turn bad (new manufacturing plant, worse ingredients etc.).
    Solution for the rapefugee crisis
    Politicians? Oh, you mean ​lamppost ornaments!

  5. #5

    Re: Payless Shoes is my hero

    Payless should have kept this up. They could maintained the fake "Palessi" brand for a while, skim the profits, and use them to shore up the company and subsidize the Payless brand so it could take an even larger market share. Or...they could have kept the "Palessi" brand going in indefinitely, making it a "boutique" brand with just a few, very exclusive stores in places where people have more money than sense.
    Choose your own mid-life crisis. Mine will not be a sports car, the red head in accounting, or sports betting.

  6. #6

    Re: Payless Shoes is my hero

    What do we MGTOWs know about women? They want
    - Protection
    - Provi$ion
    - Status
    - Entertainment and Vagina tingles.

    Shoes and other "fashion" items are all about "status"
    Choose your own mid-life crisis. Mine will not be a sports car, the red head in accounting, or sports betting.

  7. #7
    Senior Member Azure Nomad's Avatar
    Join Date
    Jul 2014

    Re: Payless Shoes is my hero

    Maybe Al Bundy had it right...the shoes business is the path to prosperity.

  8. #8
    Senior Member Eiji's Avatar
    Join Date
    Oct 2015
    Sector 001, Earth, UCAS, Ohio Valley region

    Re: Payless Shoes is my hero

    sounds like a nice bit of vengeance......
    seems every shoe store I go to.... plenty of selection for women and kids... but the men's section.... so small it may as well not be there...
    "I live in freedom, under my own flag." - Captain Harlock

    "Any sufficiently advanced technology is indistinguishable from magic." - Arthur C Clarke

    "Who's the more foolish? The Fool? Or the Fool who follows him?" - Obi-wan "Ben" Kenobi

    "In servitutem redigi non recuso" - Latin (translates to "I refuse to be dominated.")

  9. #9

    Re: Payless Shoes is my hero

    Lot to be said how gullible people can be if feed the right msg. In this crap education system here in the states, no one is learns to question anything just take the hype and spit it back out upon request.

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