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  1. #1

    ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    "Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.
    The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.
    The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask."
    https://www.news.com.au/finance/busi...3711dcf7c30e5e

    Comments: "Hey guys! Come back! You know that whole thing where we called you sexist pigs and your sons rapists in training? We were KIDDING! Now buy our razors again. Please."

    "Get woke, go broke."

    "I agree this is insincere. They had a chance to walk it back right after the VP of Marketing for Gillette created and okayed it. The parent company, Procter and Gamble, CEO came out endorsing the ad fully and doubling down on the Virtue Signaling by talking more toxic masculinity.
    Eat S and Die is what I say. No more Gillette as of six months ago and no more P&G as of six months ago."

  2. #2
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Slimeballs. Stupidity and bias carry their own penalties. These are not amateurs; they're well-paid executives who ought to have known better. What the hell were they thinking?!? No excuses. Get out of your country club alternate-reality bubbles, fire your agenda-infected marketing consultants, go out and meet some real people, and, most of all, grow up.

  3. #3
    Senior Member Azure Nomad's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    The product they sell is good. Problem is what they want to represent is reprehensible. This soft retreat isn't going to last as they will try again soon enough. They are probing to see what they can get away with and then they will try again and again. I wouldn't trust them.

  4. #4

    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    I'll stick with my Schick Hydro. They can't un-ring that bell.

  5. #5
    Super Moderator Mr Wombat's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Quote Originally Posted by Tangent View Post
    I'll stick with my Schick Hydro.
    My Shick, and my soap dish and badger-hair brush. One bar of shaving soap lasts literally for years, and is every bit as convenient as using a can of aerosol. You just don't need half an inch of chunky lather to lubricate your face. A bit of soap, and some extra water - you want it runny.

  6. #6
    Senior Member Jackal's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    That was the first and only time in my life that I decided to drop a product cause they manage to p1ss me off, no one else succedeed in that despite sponsoring people I dislike or choosing the wrong celebrity as sponsor.

    These soyboys from gillette ad department accomplishedto beat my lazyness and tolerance, their full court carpet bombing blitzkrieg attack on masculinity got the result.

    I actually feel pleasure anytime I read people saying that their are dropping it as much as their revenue to disappear.

  7. #7
    Senior Member Joetech's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Quote Originally Posted by kru-kut View Post
    Slimeballs. Stupidity and bias carry their own penalties. These are not amateurs; they're well-paid executives who ought to have known better. What the hell were they thinking?!? No excuses. Get out of your country club alternate-reality bubbles, fire your agenda-infected marketing consultants, go out and meet some real people, and, most of all, grow up.
    There was a well paid CEO once who said in the 70's (right after the oil embargo and gas lines) that there was no market in the United States for small, fuel efficient cars. That was an old guy hanging onto muscle car mentality out of habit. This advertising foul up sounds like a young man trying to make the women happy and in so doing, pisses off everybody.

    Another future famous bad marketing decision made by an American company out of ignorance. Whatever happened to "know your customer"?
    "Don't follow in my footsteps. I stepped in something."

  8. #8
    Senior Member Boar's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    The best they could hope to do is retire the Gillette brand and come up with a new name for their crap. That is why I am boycotting all P&G products for the rest of my life.

  9. #9
    Senior Member mgtower's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Jillette, Girlette, and Triggly Puff are all byproducts of Massachusetts! Please, for the love of god, somebody nuke me!
    When the law becomes so corrupt that nobody dare question it (in fear of reprisal), there tyranny has spawned and seeks to devour endlessly and relentlessly.MGTOW: Escaping and evading the jaws of injustice and tyranny, choosing liberty instead of a perilous death march through living hell!

  10. #10
    Senior Member Resdayn's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Quote Originally Posted by mgtower View Post
    Jillette, Girlette, and Triggly Puff are all byproducts of Massachusetts! Please, for the love of god, somebody nuke me!
    Send the coordinates and I'll tell Rocket Man!
    Lord Nerevar Reborn

  11. #11
    Senior Member mgtower's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Quote Originally Posted by Resdayn View Post
    Send the coordinates and I'll tell Rocket Man!
    Rocket Man couldn't hit the broad side of a cattle barn from 10 ft. away! Have the Japs build them, at least I know I'll be DONE! Toyota bombs jump from city to city for over 300,000 miles! Won't be much left to talk about...
    When the law becomes so corrupt that nobody dare question it (in fear of reprisal), there tyranny has spawned and seeks to devour endlessly and relentlessly.MGTOW: Escaping and evading the jaws of injustice and tyranny, choosing liberty instead of a perilous death march through living hell!

  12. #12

    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Yeah, they can go fuck themselves. I'm never buying another Procter and Gamble product again.

  13. #13
    Senior Member Knarley Bob's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Back in the day, I was on the Fire Dept....
    I retired, and ain't gotta shave no more,no more...... ain't gotta shave no more.
    And I don't.
    As soon as she says "I do", she don't
    MOLON LABE......."Come take them"

  14. #14
    Senior Member Opaque's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    As soon as I saw this ad - I stopped all purchases from Gillette and from Proctor & Gamble.
    Shame because I used to be a heavy user - I shall be making the switch.

    Gillette as a brand is finished and Proctor & Gamble will be finished in a decade or two.

    Men as consumers are actually quite easy going - women on the other hand make a massive fuss about every single details. They should manufacture tampons and period tissues or whatever they are.

    Gillette - the BEST a soy boy can get!

  15. #15
    Senior Member mgtower's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Quote Originally Posted by Opaque View Post

    Gillette as a brand is finished and Proctor & Gamble will be finished in a decade or two.
    Invest in WHAL trimmers! I just got my new sheers (human grade) to replace the doggy sheers with a chipped tooth. I also got new doggy sheers and tiny trimmers for between their toes, they work awesome! Great product and only the cost of a pack of razor blades! They even run on electricity and same price as blades? Now I save money on shaving, haircuts, and dog trimmings! I'm also saving time, fuel, and mileage! So what if I look like Sergeant Carter from Gomer Pyle?
    When the law becomes so corrupt that nobody dare question it (in fear of reprisal), there tyranny has spawned and seeks to devour endlessly and relentlessly.MGTOW: Escaping and evading the jaws of injustice and tyranny, choosing liberty instead of a perilous death march through living hell!

  16. #16
    Administrator jagrmeister's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    I'm glad so many men took action and it forced Gillette to change. Informal boycotts work. We cannot hide from the world and expect life to get better; we will feel the effects of a feminist world whether we "go our own way" or not. Action creates a better world for us to live in.

    It took me four months to get used to my new Dollar Shave Club shaver. In other words it was a pain I'd rather avoid for something so mundane like shaving; and I never would have made the change otherwise given the hassle. We oddly bond with our shaver; the thickness of the handle, the size of the blade, how much pressure you need to use. It's remarkable to me that if Gillette never did this, I would have used Gillette till I died. Business School Case Studies will be written about this case of brand mismanagement- it was money in the bank until a few people in marketing decided to fix what wasn't broken.

    Some of you may be wondering -- who is this Jagrmeister guy? Have a look at some of my posts from MGTOW Forums--> Jagr Archive (collection of my articles)



    Stuff I do: Box, Surf, Tennis (3.5/4.0), Downhill skiing. I lift 4x a week and have for 10 years.
    Stuff I like: Comedy shows, NBA, Reading Non-Fiction (sociology, philosophy, biographies).
    Random facts: I admire Steve Jobs. Favorite travel spots (Russia, Central America).
    *If you're on Twitter, follow me: MGTOW_Jagr

  17. #17
    Administrator Unboxxed's Avatar
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    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    Quote Originally Posted by jagrmeister View Post
    I'm glad so many men took action and it forced Gillette to change. Informal boycotts work.
    Jagr, where do you see this? I google and all that I pull up are from January 2019 when it started.
    The two most important days in your life are the day you were born and the day you find out why. - Mark Twain

    The mass of men lead lives of quiet desperation.
    - Henry David Thoreau

    There are 10 types of people in the world - those who understand binary, and those who don't.

    Suitable for bookmarking: www.fakehatecrimes.org and www.breitbart.com/tag/hate-crime-hoax and register-her.net

  18. #18

    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    The customer's cock in multinational gigantic corporations must resemble MGTOW's dick in feminism's asshole. What's not to like here
    when it gets too cheap and feels cheap, wealth is about not owning it or desiring it, but discarding it if one finds himself in possession of it...

  19. #19

    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    they can 'continue to represent men at their best...' all they want. Having publicly and spectacularly insulted all of the best men, they can continue to call their massive PR screw up whatever they want. The bottom line is that they make blades for shaving. That's all the purpose they ever had. Behaving as if buying their blades gave them to right and moral authority to dictate what the definition of 'men at their best...' means, is a giant and arrogant overstep of their purpose.

    Some celebrities are famous for singing or acting talent, and they get deluded into thinking this gives them some kind of power to dictate the best political ideas to the rest of us. I pay those clowns to sing and dance and entertain me after a hard day at work. But if I need political advice, they are a long way from the top of the list of people I'd call. A f'king razor blade company does not even have talent to be famous for. To the extent that their name is recognized at all, it's because they paid advertisers to blast it out to the public over and over again. Where the hell would they get the idea that what they think about anything beyond razors is worth anything to anyone?

    They are no more qualified to dictate the definition of 'men at their best...' to me than the guy who makes my shoe laces, or mows my lawn.

    to Gillette: Do what I paid you to do (make blades) , and STFU about anything else unless I ask you.

  20. #20

    Re: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’...

    To win back customers, Gillette is releasing a new razor with 11 blades.
    It's called the Chapter 11.


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